Web Design and Marketing
Saturday, November 10 2012
Many non-profits overlook the fundraising opportunities that printed newsletters have. I've listed some quick ideas to breathe live into your newsletter's fundraising efforts.
1. Make your newsletter interesting. It sounds obvious but that's why most newsletters don't get read - they are dull and boring. Start with a professional looking design to make your newsletter visually appealing. If you don't have design skills then buy a template or pay a designer. Use large, interesting images that portray some aspect of your nonprofit that will capture the reader's attention.
2. Feature stories about changed lives. Focus your newsletter on the impact that your non-profit is having on people. Stories of changed lives is one of the top factors that motivate people to donate.
3. Always include a response envelope. Sending out an electronic newsletter is cheaper and faster - but, a large segment of the population still prefers to give by check. Providing a response envelope facilitates their giving. My recommendation is to alternate months with an e-newsletter and printed newsletter.
4. Follow up on the newsletter. Segment your list of donors and follow up the newsletter with a personal meeting, phone call, or an e-mail.
5. The #1 thing that get's read in newsletters - is the personal note that you write on them. Leave room in your newsletter design to allow for you to include a personal note to donors. Write it in blue so it stands out. Use these notes to thank donors for their giving, to let them know you look forward to meeting with them soon, to engage them to participate in some way in your nonprofit, etc.
6. Inform donors of additional ways to give. Use your newsletter to educate donors of additional ways they can give to your nonprofit. Stagger throughout the year the examples that I list below.
Need Help?If you're website isn't facilitating the variety of ways that your donors can give then contact us. We can set up your merchant account so that people can give online. We can also set up your website to capture all of the additional giving methods we've mentioned.
Request More Info
Tuesday, October 30 2012
2 Things Donors Want to Know
Research on donors' giving patterns has shown that there are two things that donors want to know before making a donation. In regards to your non-profit organizatoin, they want to know:
The research study also found that donors struggled to find this information on the home pages or even in the pages within the websites of non-profit organizations. Often, critical information regarding how a non-profit organization spends its money was only available after a donor initiated the process. Unfortunately, this information was only available to people after they had made the decision to donate to the organization.
Putting Information in the Wrong Place
Other people who were researching or evaluating the organization, never had access to this important information because it was within the donation process. For example, in many cases there would be a link on the home page of an organization with a call to action to donate to a specific project. But only after clicking on that link would users sometimes get access to more detailed information. But in the mind of the user they would only arrive at that page after making a decision to donate. It would have been more effective to place important information that donors are looking for prior to the donation process. It would be most helpful to donors in their decision process to provide specific information for how money for a specific project will be used.
What You Can Do
Sunday, October 21 2012
Post Stories to Connect With Visitors
A research study discovered that visitors were interested in learning how people had benefited from the non-profit organization. Not only do donors look for this information on the organization's website but they also look for it on the social media sites as well.
The #1 motivator that encourages giving is stories of changed lives.
Users also appreciated being able to quickly make a donation directly from the social media site.
What You Can Do
Sunday, October 07 2012
Why non-profit websites lose out on donations.
Research discovered these primary turn offs:
Non Monetary Contributions
Non-profit websites scored the lowest satisfactory rating in the usability study regarding non-monetary contributions. Information about how to donate physical items was difficult to find and rarely specific.
What You Can Do
Monday, October 01 2012
1. Make the purpose of your organization clear.
What they want to know is: What are you trying to achieve and how will you spend my money? Sadly, only 47% of non-profit sites answered the first question on their home page.
Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.
The Question That Your Non-Profit Website Must Answer
People want to know what a non-profit stands for, because they want to contribute to causes that share their ideals and values. Most people probably agree that, for example, it’s good to help impoverished residents of developing countries or patients suffering from nasty diseases. Many organizations claim to do these very things. The question in a potential donor’s mind is how the organization proposes to help. Often, sites that were studied failed to answer this question clearly—and lost out on donations as a result.
What You Can Do
Make it easy for donors to find the information they're looking for! Explain the purpose of your organization on the homepage in a clear, compelling, and concise way.
My "sweet spot" is helping small businesses and non-profits communicate their message in a way that gets results.